The Benefits of a Product Redesign

Congratulations! Your product has been a great success, and you’ve enjoyed a nice run for years, maybe even decades. But as with all good things, they can eventually come to an end, and recently you’ve seen sales of your brilliant product decline. That’s where our product design firm would come in.

This could be due to market changes such as demographics or changing consumer styles or trends. Perhaps, its due to new competitors or new products entering the market. Or perhaps the current look needs to be modified to suit a new market you are hoping to penetrate. In any case, there can be many advantages to engaging a product design firm to assist with your product redesign – we’ll take a quick look at some of these benefits below:

For a Face-lift From a Leading Product Design Firm

A new look and feel can make your existing product look like a brand new product in the market. As with everything, consumers love new things, and a simple change in the look and feel can attract new clients.

 Staying Ahead of the Competition

Smart competitors have the advantage of already knowing what your product looks like, and they will use that knowledge to differentiate from your current overall design. Using a reputable product design firm to help refresh the design of your product can keep the competition on their toes, and help you maintain a strong position in the marketplace.

A chair can be redesigned millions of times and still capture the essence of “chairness” – only now, it is new and improved for more consumers generating more sales for the company.

 Expansion Into New Markets

Are you exploring new markets? Your current look may have great appeal to North American consumers, but simply may not be a fit in Europe. A top notch product design firm can help you ensure your design is appropriate for the target region and culture is critical.

Better Design = More Sales 

How would you like to make more money on every product you sell? Well redesigning your product can often allow you to position your product at a higher price point, usually with little cost involved.

There can be many benefits to redesigning your existing product. Ensure that you speak with a product design firm like MAKO Design + Invent to discuss your options.

Kareem Sherif is the Vice President of Strategy at MAKO Design + Invent. His affluence in global product strategy and wealth of product distribution experience gives him the ability to deliver tremendous business and strategy insights to MAKO’s clients. His passion for developing entrepreneurship and innovation parallels his keen ability to navigate and conquer the wonderful world of product development and strategic planning.

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!