MAKO has certainly started the year with a bang! We won bronze in the coveted IDA 2021 product design competition for the CNCT! Speaking of the CNCT, we also won the world-renown Good Design Award with this project. And just at the end of last year in December, we earned a NY Product Design Award for the ROVER Packhopper. That’s already three awards in the span of about a month! As the pioneering end-to-end product development firm, we’re always excited to see whenever our team earns a design award. It’s simply further evidence that small businesses and startups can go toe-to-toe with the very best in the world.
About the CNCT
Inspired by Tesla vehicles, MAKO Design built a cooler that’s the perfect pair for the iconic EV. Rugged yet sleek, the uniquely shaped rotomolded CNCT slides perfectly in both the trunk and the frunk of the Model S, X, and Y, and the trunk of the Model 3. The fully detachable lid doubles as a serving tray and locks vertically to the top edge of the cooler when you need to put it aside. Even the handles on the CNCT were inspired by the Model 3 and Model Y. Indeed, the jury in this product design competition loved how the handles eject with a simple press. The metallic finish contrasts beautifully with the familiar Tesla red finish. It holds up to 17 liters of your favorite foods and drinks while keeping it all fresh for up to 48 hours. Best yet, they’re about to re-launch with new colors, including silver, blue and white!
About IDA
The IDA (International Design Awards) 2021 product design competition, is one of the world’s most respected design awards. Every year, the top global architects, interior designers, product designers, graphic designers, and fashion designers submit their work for the IDA design competition. The jury judges each entry based on an ever-changing list of creative, technical, social, economic, and ecological criteria. The 2021 judging criteria included 11 distinct requirements. Entrants needed to prove the innovativeness of their designs in a functional, durable, ergonomic, and aesthetically pleasing package. In addition, entrants’ projects needed to be useful, ecological, provide a benefit to society, a sense of joy, and be feasible to manufacture. The jury is comprised of only the best experts in the field. Each member of the jury must have at least 15 years of in their design field.
About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!
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