MAKO Design + Invent’s client’s product goes media viral in only 24 hours!

We have all heard the adage about building better mousetraps, which is why designing for marketability is so important in order to gain viral product exposure, something that every home inventor hopes for.

The MAKO Design + Invent team designed and developed the Tongue to Teeth product by Canadian inventors Adel Elseri and Sid Fayad is the most recent example of huge success in this, gaining exposure in just 24 hours on the Huffington Post, Edmonton Journal, Design Taxi, and even translated for a major Blog website in Russia, among a half dozen other places (and growing!). 

Have you ever had something stuck in your teeth that just drove you nuts or needed a quick brush after lunch?  Inventors Adel Elseri and Sid Fayad came up with a solution to this common problem most people face with their invention, the T2T (Tongue to Teeth), a tongue-mounted toothbrush designed for hands-free and convenient mouth maintenance.

They came to MAKO for help with their invention idea a few months ago.  We immediately loved the idea, and were impressed by the ambition and dedication of these two young men.  After meeting at our office downtown Toronto, Adel hired us to begin doing the research, conceptualization, CAD Design, rendering, rough prototyping, and eventually short-run manufacturing of the Tongue to Teeth product.

The T2T was designed to capitalize upon the range of movement of the tongue by means of a medical grade silicone sleeve which stays put by suction while raised peaks in specific areas clean the surfaces and crevices in between teeth, along with providing breath freshening in the process.  Most importantly, it was designed to be interesting, and it’s paying off by word of – fresh – mouth.

Here are a few links to some of the blog articles on the world’s largest blogs:

http://www.dailymail.co.uk/sciencetech/article-2296476/The-bizarre-hands-free-toothbrush-wear-TONGUE.html

http://www.huffingtonpost.co.uk/2013/03/21/tongue-to-teeth-would-you_n_2923422.html

http://gizmodo.com/5991316/the-tongue-toothbrush-is-the-grossest-way-to-be-hygienic

http://designtaxi.com/news/356613/A-Tongue-Mounted-Toothbrush-For-Hands-Free-Teeth-Cleaning-On-The-Go/

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!