At our product design studio, we recently heard the news about an exciting announcement from Amazon that will help small and medium-sized businesses grow. The online retailer recently announced the introduction of a new section of their website called Amazon Storefronts which will only list products sold by small and medium-sized businesses in the United States.
How this Helps our Product Design Studio and our Client’s
As a product design studio, we know how difficult it can be to get your product off the ground, and on cluttered platforms like Amazon, where you’re competing with thousands of other products, including ones from large businesses, it can seem next to impossible to reach your wanted level of success.
With the intro of Amazon Storefronts, it’ll be easier to find smaller companies on the platform, and more than one million products from approximately 20,000 businesses were selected to be featured on this new section of the site.
Currently, this is only available on the USA version of Amazon, but the service is planned to launch in Germany and the United Kingdom as well. This new site is a way for Amazon to boost its image as a supporter of small businesses. In recent months, Amazon has faced scrutiny as a website that was stealing business from small businesses.
With the launch of Storefronts, Amazon plans to promote the new page on the homepage of their website, as well as launch a new TV spot featuring some of the small retailers selling on the platform, such as The Little Flower Soap Co., which expects orders to rise for their flavored lip balms and handmade soaps given that the new platform will allow people to easily find their products in a couple of clicks versus several.
Amazon plans to add more companies to Storefront over time, and we can’t wait to see what this means for product designers, a product design studio like us, and inventors alike.
About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!
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