The Best Ways to Create a 2-in-1 Product ft. Mako Client!

The term 2-in-1 is far from uncommon in the consumer product world. A ton of products claim to be 2-in-1 and use it as their main selling point to attract consumers. There seems to be something more alluring and impressive about a product that is deemed 2-in-1 – and for a good reason!

Building a product is never easy, especially when you have to incorporate function and design all in one. Sometimes inventors can get too out of hand with how they envision their product’s look and features, forgetting that the design of the product should revolve around its function instead of aesthetics.

However, it is products with clever designs that are put together in convenient ways that make a product possible to become 2-in-1, meaning that it is always entirely possible as long as the inventor remains strategic! Keep reading to learn more about the 2-in-1 product and the best ways to create one.

What is a 2-in-1 Product?

As the name implies, a 2-in-1 product is simply a product that serves two different functions but is encompassed in one product design. Some products can feature more than just two functionalities and still be deemed a 2-in-1 product. This is although the name indicates that there are two different functionalities, the name, in general, means that the product has more than just one function.

The types of functions that a 2-in-1 product can perform may vary as not all of the functions must relate to what it was initially set out to do. For example, you can have a 2-in-1 product that applies to different markets or fields, creating a product that spreads across two different markets, making it more appealing to mass audiences.

The Benefits of 2-in-1 Products

There are many benefits to producing or selling a 2-in-1 product, especially for a newly emerging business. Essentially, having multiple features serves as a main selling point when marketing your product to audiences. When start-ups or new small businesses plan to introduce their products to the market, they first must categorize which market they plan on releasing and targeting their product into.

This makes it easier to market and advertise to the audiences their product is targeted for. However, with a 2-in-1 product, because your product has two or more functionalities, you have different avenues and markets to explore when marketing your product, as you can attract multiple different audiences at once.

The more audiences your product can resonate with, the easier it is for your business to build customer relationships, a strong clientele, and a robust brand image that stands out and is memorable.  

How to Create a 2-in-1 Product

At our product design firm, MAKO Design + Invent, we constantly preach the importance of the ‘MVP’ – a minimal viable product. A minimal viable product is a product designed as simply as possible that highlights the product’s main functionality over its aesthetic design or the inclusion of a wide array of features.

Sometimes, when inventors begin their product design process, they get overly excited about all the possibilities of how their design can look and neglect function. Having too many details or features in one product can hurt your product design process and business rather than help it.

As such, the best way to create 2-in-1 products is to narrow down the multiple functionalities that you have in mind for your product and center the design process around industriously refining those functionalities. By creating a product that functions at a high level, marketing your product becomes easier.

You’ll also have more time to focus on the aesthetics of the product. However, what matters most with any 2-in-1 product is that it fulfills its primary function of having two or more uses.

MAKO Client Case Study

As our team at MAKO Design + Invent has worked with many talented inventors with great ideas, it’s no surprise that we’ve come across product design ideas for 2-in-1 products! Tech is a great field to look into when thinking about this type of product since implementing Wi-Fi, Bluetooth, or other technologies into your product can open up a world of possible functions for your product.

One of our favorite examples of a 2-in-1 product that we designed is our award-nominated Kharaband!

Harp Gahunia approached the MAKO team with the idea of the Kharaband and the goal of revising the way that consumers incorporate wearable technology into their lives. The Kharaband features the same multi-faceted smart technologies that we see in other popular wearable technologies, such as acting as a watch and a health monitor, allowing you to check emails, and serving as a GPS!

What makes the Kharaband different, however, is that it sports an extended and more powerful curved battery life that lasts up to 5000 hours!

If you have a great new invention idea and you’d like to learn more about this process, get in touch with MAKO today and visit our website to find out more. Or feel free to give us a call at 1-888-806-MAKO, and we can set you up on a call with our product strategist!

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!