MAKO’s Top Tips for Digital Product Marketing

Bringing your idea to life and having an amazing product is always a great accomplishment for those who are ready to step into the world of entrepreneurship and begin a small business or start-up! One area in which a lot of beginner entrepreneurs struggle, however, is getting the right exposure and traffic to the debut or launch of their newest product.

Using digital product marketing is the latest and most efficient way to capture audiences, and as experts in the product design field, our Oakland product design firm shares their top tips for what every up-and-coming entrepreneur or small business owner needs to know about marketing their product online to help build an audience and a clientele!

Tip #1: Produce the Right Content

It’s always an exciting and huge accomplishment for any inventor to finally have their idea or product brought to life. Once you have your product, using your new invention to create the right content for people to see is the next big step to bring your idea to the attention of others.

Creating and making high-quality pieces of content is a surefire way to not only present yourself as an established business but also present your product and idea to your targeted audience in the best way possible.

Producing the right content that is high-quality is also a smart way to ensure that your product, its features, and functionality are all displayed in the best possible that helps bring audiences to your product and have them interested in your product and idea.

Tip #2: Choose the Right Platform

With digital marketing, using the right platform can help launch your small business and new product to incredible heights. Social media platforms not only help you showcase your product, business, and idea but also help generate traffic and exposure to your product, giving it a lot of possibilities for a chance at going viral.

Our Oakland product design firm recommends that If you know your product or idea has an interesting or clever functionality, filming it for platforms that are video-based is a great opportunity to gain an audience, views, and exposure to your product.

For example, video-based platforms, such as TikTok and YouTube, are the best platforms for filming content of your product and idea. Knowing which platform works best for what you want to highlight and showcase in your idea and product is the best way to quickly gain an audience and more exposure to your product.

Tip #3: Stay on Top of the Latest Digital Trends

One of the biggest benefits of using digital product marketing is taking advantage of popular trends. Digital trends are an amazing opportunity to help connect and market your product in a quick and popular manner.

Our Oakland product design firm suggests that not only can you use your product in an innovative and creative way, but you also take the chance to engage with online audiences. Engaging with users online is a great opportunity to help spread awareness of your product and small business, but also helps in brand reputation.

Showing online audiences that your small business is up to date and pays attention to the needs and interests of consumers is a smart way to make your brand and business more appealing for others to invest in, trust, and stand behind, creating a strong clientele. Staying on top of trends is also a great idea for coming up with new and fun content.

Tip #4: Know Your Audience

Finally, one of the most important aspects of digital marketing is making sure you properly understand your audience. At our product design firm, we constantly emphasize that knowing your audience is a smart way to make it easier for you to know which digital platforms are worth engaging in and what type of content your audience would ideally like to see.

On the other hand, using digital marketing and social media is a great way to learn more about your audience and test out which platforms and content work best for engagements, brand awareness, and traffic. It’s important to observe the insights from digital applications and use them to your advantage as a way to help revamp your digital marketing, as well as re-work and create new content.

If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO today, and we can set you up on a call with our product strategist!

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!