Marketing Objectives and Why You Need Them

At MAKO’s product design firm in Florida, one of the most important things we recommend our clients do is to spend a significant amount of effort on marketing initiatives. No matter how good your product is, small business owners, startups, and inventors can’t afford to overlook marketing.

Because marketing is the rocket fuel that grows your business!

Converting Strategies to Measurable Objectives

Last year, our product design firm in Florida shared some strategies on how to market your product.

We get it, these might only sound easy on paper. We’re aware that the scariest part is not knowing if you’ll make money by spending money on these strategies.

You want to know what return you’ll receive if you invest your time, effort and hard-earned money in these strategies. In other words, you want to know your ROI (Return on Investment).

At our product design firm in Florida, we believe the best way to alleviate any uncertainty is to set objectives within a time constraint. Then you can determine how effective your strategies are and where to spend your time and energy.

Basically, a timed objective could be as simple as “I want my Instagram post to receive 10,000 likes by the end of the week.”

Here are a few tips on what you should measure when going about your digital marketing strategies.

Customer engagement and content marketing give you the opportunity to get feedback and build trust with your audience. Here are some ways our product design firm in Florida uses to stay on track:

• Social media: Constantly measuring the number of likes, shares and types of comments we receive across all channels is key to our success.
• Reviews: We make sure to encourage the development of and track the number of reviews we receive, as well as the type and the tone.
• Events: Always record attendance at events so you can identify which ones were most successful. You can then analyze what factors contributed to this and incorporate them in the future.
• YouTube and Podcasts: It may be obvious, but make sure to track the number of views or downloads on your published content and how long they stay engaged with the content.
• Website and blogs: This is a big one! We measure clickthroughs, number of visits, frequently visited pages and much, much more.

If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO today and visit our website to find out more. Or feel free to give us a call at +1 (888) 806-MAKO, and we can set you up on a call with our product strategist!

About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!