Just like the Kickstarter blog of some of the best practices to set yourself apart from other campaigns, here’s the Indiegogo equivalent. What’s the main difference between using Indiegogo versus Kickstarter?
Well, one of the most popular benefits of Indiegogo is that it offers flexible funding goals for inventors and business owners. You can read more about how they compare here. But that’s not what this blog is about.
Continuing where we left off, here are some great examples from past clients to provide Indiegogo help for inventors.
Moonlite
Overall, their campaign serves as an excellent example for inventors searching for Indiegogo help. In fact, you’ve probably recognized this one on quite a few store shelves already.
The Moonlite is an ingenious phone attachment that projects HD images using the flash and immersive sounds from the app to bring your children’s favourite stories to life. From the images to branding to colour selection, everything about this campaign exudes quality.
But what pushes this campaign over the top is its use of testimonials and reviews. In an age where we’re bombarded by countless ads every day, we count on reviews and testimonials to know which products to trust. Those looking for Indiegogo help for inventors should leverage the power of real reviews and testimonials. And if you can, try to follow what Moonlite did.
They went a step further and sought testimonials from individuals that their target audience would normally trust. Individuals such as teachers and parents. They also got the attention of the celebrity Tori Spelling.
As you know, almost whenever a celebrity endorses your product, it’s sure to launch awareness around your product into the stratosphere. So it’s not surprising that their Indiegogo campaign topped up at half a million.
PetBot
Another fantastic example of brilliantly simple design. The PetBot is the futuristic-looking robot dog on the front page of our website. Inventors looking for Indiegogo help make sure the text in your campaign is short, sweet, and to the point. That’s exactly what PetBot did.
When there are thousands of other campaigns that are competing for attention, you need to capture and retain the attention of the user by ensuring your value proposition is precise, concise, and salient.
PetBot is a prime example of this!
They showcase what the product can do with super simple points. You can see and chat with your pet, train your pet to send a selfie to your phone, and dispense a treat for your pet. How cool and how easy is that!
Indeed, Indiegogo is what helped these inventors land a huge deal with Petcube not long after they went public!
Pinch
You might be shocked that a simple electrical outlet cover was able to raise over $20,000 through their Indiegogo campaign. Because it’s certainly not a new idea. But then again, the best inventors know that a good idea doesn’t need to be a new idea. In fact, Pinch provided a great comparison to highlight their competitive advantage compared to existing products on the market.
Rather than using technical jargon, they kept their comparative analysis in point form; short and sweet. Inventors who need Indiegogo’s help should do the same. Make your analysis too long, and your target audience will lose interest and won’t read it. And long or short, they will most likely do the research themselves even after they read it to make sure the information you provide aligns with their own conclusions.
If you have a great new invention and you’d like to learn more about this process, get in touch with MAKO today and visit our website to find out more. Or feel free to give us a call at 1-888-MAKO, and we can set you up on a call with our product strategist!
About: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop-shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories. Also, our founder Kevin Mako hosts The Product Startup Podcast, the industry's leading hardware podcast. Check it out for tips, interviews, and best practices for hardware startups, inventors, and product developers. Click HERE to learn more about MAKO Design + Invent!
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