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025: Industrial Designer Turned Product-Based Business Owner

November 2, 2016

With Robson Splane of the Prorise Seat Assist

025: Industrial Designer Turned Product-Based Business Owner

Learn why Robson turned down a large licensing deal after 1-1/2 years of negotiations to manufacture, market and sell the product himself. He delves into how the company chose its product line by identifying markets that were doing well in the 2008 downturn.

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