080: How to Maximize Your Product’s Sales in Retail Stores

With Blair Severn, Past National Head of Sony Stores

Blair Severn worked for 4 years as the national manager for Sony Stores. He managed not just marketing but also how to best drive product sales in those stores. Before that, he worked for years doing a similar thing at Consumer Gas Appliance stores. He really knows in-store product sales. 

Today, Blair is going to share some valuable knowledge on how inventors, startups, and small manufacturers can think about how to best design and promote their products to be able to beat the competition and sell more units after successfully getting a deal into a retail store chain, and a lot of this is applicable to online sales too.

Episode Links:

Blair Severn / Enabling Ideas Links:

• Website: https://enablingideas.com/
• LinkedIn: https://www.linkedin.com/in/blairsevern/

The Product Startup Podcast Links:

• Website: https://www.ProductStartup.com/
• Instagram: https://www.instagram.com/ProductStartup/
• LinkedIn: https://www.linkedin.com/company/ProductStartup/
• Facebook Page: https://www.facebook.com/ProductStartup/
• Facebook Group: https://www.facebook.com/groups/ProductStartup/
• Pinterest: https://www.pinterest.com/ProductStartup/
• Twitter: https://twitter.com/ProductStartup
• YouTube: https://www.youtube.com/MakoInvent

Mako Design Links:

• Website: https://www.makodesign.com/
• YouTube: https://www.youtube.com/MakoInvent
• Instagram: https://www.instagram.com/MakoInvent/
• LinkedIn: https://www.linkedin.com/company/MakoDesign/
• Facebook: https://www.facebook.com/MakoInvent/
• Pinterest: https://www.pinterest.com/MakoInvent/
• Twitter: https://twitter.com/MakoInvent/

Kevin Mako Links:

• Instagram: https://www.instagram.com/Entrepreneurs/
• LinkedIn: https://www.linkedin.com/in/KevMako/
• Quora: https://www.quora.com/profile/Kevin-Mako
• Facebook: https://www.facebook.com/KevMakoPage/
• Twitter: https://twitter.com/KevMako/

Thanks for tuning in! See you next time.