117: Successful Equity Crowdfunding for Hardware Startups

With Peter-Paul Van Hoeken, CEO of FrontFundr

Peter-Paul Van Hooken is the Founder of FrontFundr, one of North America’s top platforms for equity crowdfunding for startups and small-scaling businesses. He is a TEDx speaker on Investment Crowdfunding, is a member of the Securities Commission, and is an advisor to both the Private Capital Markets Association and the National Crowdfunding and Fintech Association. Simply put, Peter-Paul is the person to talk to when it comes to crowdfunding capital for a hardware startup. Today, he is going to share some valuable knowledge on how inventors, startups, and small manufacturers can use crowdfunded equity platforms to raise capital to grow a hardware product business.

Today you will hear us talk about:

• The difference between equity crowdfunding and product crowdfunding
• Equity funding requires work, which starts with prep.
• Throughout the campaign, continue to talk to your potential updates via updates.
• Ideally you have a great product to show, but even better, show some sales.
• Post campaign, it is important to keep your community excited by keeping them up to date with what is going on.
• Create trust with your audience by being honest with your progress.
• Reach as many people as possible through a platform
• Build and leverage your community, be clear on your key messages with your product, choose the right media to amplify your message, organize events, identify influencers within your industry.

EPISODE LINKS

Peter-Paul Van Hoeken / FrontFundr Links:

• Website: https://www.frontfundr.com/
• LinkedIn: https://www.linkedin.com/in/peterpaulvanhoeken/
• Instagram: https://www.instagram.com/frontfundr/
• Facebook: https://www.facebook.com/frontfundr1/
• Twitter: https://twitter.com/frontfundr

The Product Startup Podcast Links:

• Website: https://www.ProductStartup.com/
• Instagram: https://www.instagram.com/ProductStartup/
• LinkedIn: https://www.linkedin.com/company/ProductStartup/
• Facebook Page: https://www.facebook.com/ProductStartup/
• Facebook Group: https://www.facebook.com/groups/ProductStartup/
• Pinterest: https://www.pinterest.com/ProductStartup/
• Twitter: https://twitter.com/ProductStartup
• YouTube: https://www.youtube.com/MakoInvent

Mako Design Links:

• Website: https://www.makodesign.com/
• YouTube: https://www.youtube.com/MakoInvent
• Instagram: https://www.instagram.com/MakoInvent/
• LinkedIn: https://www.linkedin.com/company/MakoDesign/
• Facebook: https://www.facebook.com/MakoInvent/
• Pinterest: https://www.pinterest.com/MakoInvent/
• Twitter: https://twitter.com/MakoInvent/

Kevin Mako Links:

• Instagram: https://www.instagram.com/Entrepreneurs/
• LinkedIn: https://www.linkedin.com/in/KevMako/
• Quora: https://www.quora.com/profile/Kevin-Mako
• Facebook: https://www.facebook.com/KevMakoPage/
• Twitter: https://twitter.com/KevMako/

Thanks for tuning in! See you next time.