133: Using Email Marketing to Sell Physical Products

With Jacob Anson, Cofounder of Agency JR

Jacob Anson is the Co-Founder of AgencyJR, a firm that has helped sell tens of millions of dollars worth of products for product companies. Today, Jacob is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand email marketing, learn the different types within, and know how to use email marketing effectively.

Today you will hear us talk about:

• What is email marketing
• How does it fit into overall digital advertising
• Email lists from buyers, email lists from almost buyers, and email lists from cold lead generation
• How do you do email marketing well
• Cold leads need to be advertised harder and more aggressively
• Warm leads need to be nurtured as a community
• Paid ads are the key to generating leads and their emails
• For products that are repeat purchases, keep the profit low
• For one-time buy products, add more value
• Simplicity is key to promoting value
• Think of 3 tips to solve a problem, then promote the product
• There are a variety of offers you can provide
• The “Value-value-sale” system
• List segmentation
• Focus on paid ads to get those emails, then ensure to use automation.
• The two easiest automation programs are checkout abandonment and a popup on your online sales channel.

EPISODE LINKS

Jacob Anson / Agency JR Links:

• Website: https://www.agencyjr.com/
• LinkedIn:https://www.linkedin.com/in/jacob-r-anson-a92597186/
• Software: https://www.klaviyo.com/

The Product Startup Podcast Links:

• Website: https://www.ProductStartup.com/
• Instagram: https://www.instagram.com/ProductStartup/
• LinkedIn: https://www.linkedin.com/company/ProductStartup/
• Facebook Page: https://www.facebook.com/ProductStartup/
• Facebook Group: https://www.facebook.com/groups/ProductStartup/
• Pinterest: https://www.pinterest.com/ProductStartup/
• Twitter: https://twitter.com/ProductStartup
• YouTube: https://www.youtube.com/MakoInvent

Mako Design Links:

• Website: https://www.makodesign.com/
• YouTube: https://www.youtube.com/MakoInvent
• Instagram: https://www.instagram.com/MakoInvent/
• LinkedIn: https://www.linkedin.com/company/MakoDesign/
• Facebook: https://www.facebook.com/MakoInvent/
• Pinterest: https://www.pinterest.com/MakoInvent/
• Twitter: https://twitter.com/MakoInvent/

Kevin Mako Links:

• Instagram: https://www.instagram.com/Entrepreneurs/
• LinkedIn: https://www.linkedin.com/in/KevMako/
• Quora: https://www.quora.com/profile/Kevin-Mako
• Facebook: https://www.facebook.com/KevMakoPage/
• Twitter: https://twitter.com/KevMako/

Thanks for tuning in! See you next time.