144: How to Sell a New Invention on Amazon Marketplace

With Chris Moe, Co-Founder of Cartograph

Hosted by Kevin Mako of MAKO Design + Invent

Chris Moe is the Co-Founder of Cartograph, a digital marketing agency with over 150 million dollars of client sales per year on Amazon. They have grown a number of CPG brands from zero to millions of dollars in sales, and many of them in just a few months. Today Chris is going to share some valuable knowledge on how inventors, startups, and small manufacturers can understand what Amazon Marketplace is, how to launch your new hardware product on Amazon, and how to understand the algorithms and marketing avenues to increase your Amazon sales.

Today you will hear us talk about:

• How does Amazon work for selling a new invention hardware product?
• Using Amazon to sell products is very seller-friendly.
• Make sure that you are ready to launch, and make sure that the timing is right.
• Have the first wave of product market fit.
• A lot of the time, product negative feedback may just be messaging, not even a flaw of the product.
• Pricing is a “triangulation exercise”.
• If you are cashflow constrained, make sure you price at the right price.
• Taking a low-price strategy likely doesn’t make sense for an inventor on Amazon.
• How does Amazon actually work?
• How to launch the product, including product listing, pricing, competition, and timing.
• How to scale.
• Amazon Marketplace for inventors, hardware startups, and small emerging manufacturing brands.
• Fulfillment by Amazon Network (this is how you get that Amazon Prime Badge)
• The difference between standard shipping size, and oversize shipping size.
• Invest back another 20% or so into advertising on the platform.
• How the Amazon algorithm works
• Paid ads on Amazon
• Amazon reviews, along with content (the Moat on Amazon).

EPISODE LINKS

Chris Moe / Cartograph Links:

• Website: https://www.gocartograph.com/
• LinkedIn: https://www.linkedin.com/in/chrismoe1/

The Product Startup Podcast Links:

• Website: https://www.ProductStartup.com/
• Instagram: https://www.instagram.com/ProductStartup/
• LinkedIn: https://www.linkedin.com/company/ProductStartup/
• Facebook Page: https://www.facebook.com/ProductStartup/
• Facebook Group: https://www.facebook.com/groups/ProductStartup/
• Pinterest: https://www.pinterest.com/ProductStartup/
• Twitter: https://twitter.com/ProductStartup
• YouTube: https://www.youtube.com/MakoInvent

Mako Design Links:

• Website: https://www.makodesign.com/
• YouTube: https://www.youtube.com/MakoInvent
• Instagram: https://www.instagram.com/MakoInvent/
• LinkedIn: https://www.linkedin.com/company/MakoDesign/
• Facebook: https://www.facebook.com/MakoInvent/
• Pinterest: https://www.pinterest.com/MakoInvent/
• Twitter: https://twitter.com/MakoInvent/

Kevin Mako Links:

• Instagram: https://www.instagram.com/Entrepreneurs/
• LinkedIn: https://www.linkedin.com/in/KevMako/
• Quora: https://www.quora.com/profile/Kevin-Mako
• Facebook: https://www.facebook.com/KevMakoPage/
• Twitter: https://twitter.com/KevMako/

Thanks for tuning in! See you next time.