With Elizabeth Corbett, President of Enterprise Sales at AE Global
Hosted by Kevin Mako, President of MAKO Design + Invent
Elizabeth Corbett has served as a reliable expert in the packaging industry for a remarkable 30 years. She is currently the President of Enterprise Sales at AE Global, a company known worldwide for its inventive packaging design and manufacturing. With three decades of experience developing creative product packaging and supply chain solutions, she has collaborated with numerous major brands, including Tiffany, Starbucks, and Estée Lauder. Today, Elizabeth will share the wealth of knowledge she has gained throughout her career with inventors, startups, and small manufacturers. Her advice will cover the significance of innovative product packaging design, essential strategies for creating outstanding packaging, and ways to use packaging effectively to enhance the growth of your new hardware product brand.
Here are the key takeaways from the episode:
- The primary role of packaging is to protect the product.
- Excellent packaging can provide an entire experience to the consumer.
- This is an element of your product that every single consumer will interact with.
- Another important consideration for packaging is that it needs to aptly represent the brand.
- Packaging needs to be budget-conscious! Consider if the cost of the packaging itself makes sense for the product you are selling.
- You need to take into account how the product will be sold. Different packaging presents different opportunities and has different benefits and drawbacks.
- Sustainability is a big part of packaging, particularly in today’s society!
- The size of the packaging is an important ESG consideration.
- Shipping the product in its own container is a popular and sustainable method.
- Influencer kits and investor kits are very similar – you are essentially creating something special to make the experience of opening the product interesting. This makes your product memorable and adds to its value.
- Don’t make your packaging too enticing! Especially if you are an e-commerce business, this could result in stolen packages.
- The outside of the box should be fairly utilitarian and basic, but when you open it up, it should be visually stunning and provide an experience.
- Having a QR code that takes the customer to additional marketing materials or media can help you build strong relationships.
- Product packaging is free real estate to connect with your customers, especially as a founder.
Elizabeth Corbett Links:
The Product Startup Podcast Links:
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MAKO Design + Invent Links:
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Kevin Mako Links:
Instagram | LinkedIn | Quora | Facebook | Twitter
Producer: MAKO Design + Invent is the original firm providing world-class consumer product development services tailored to startups, small manufacturers, and inventors. Simply put, we are the leading one-stop shop for developing your physical product from idea to store shelves, all in a high-quality, cost-effective, and timely manner. We operate as one powerhouse 30-person product design team spread across 4 offices to serve you (Austin, Miami, San Francisco, & Toronto). We have full-stack in-house industrial design, mechanical engineering, electrical engineering, patent referral, prototyping, and manufacturing services. To assist our startup and inventor clients, in addition to the above, we help with business strategy, product strategy, marketing, and sales/distribution for all consumer product categories.
1-888-806-6256
info@makodesign.com